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Contents
- 1 Introduction
- 2 The streaming platform revolution has been well documented.
- 3 Streaming platforms have overtaken traditional television viewing and are now the most popular way to watch TV.
- 4 Research shows that millennials prefer to watch their favorite shows on streaming platforms more than any other demographic.
- 5 Cable subscriptions are declining rapidly and viewership has fallen since 2011.
- 6 Millennials also favor on-demand content over live programming.
- 7 Streaming platforms have changed the way people consume TV content, especially millennials.
- 8 Conclusion
Introduction
We are living in the golden age of television. The quality and quantity of shows available to us has never been greater, but as we all know, this is also true of streaming platforms such as Netflix and Amazon Prime Video. In fact, according to recent research from Kantar Media, streaming has overtaken traditional TV viewing for the first time ever. This means that more people are watching their favorite shows on streaming platforms than any other demographic—including millennials! Let’s explore why this is happening and how it affects TV viewers’ habits.
The streaming platform revolution has been well documented.
The number of people signing up for cable subscriptions is declining rapidly, while viewership has fallen since 2011. Millennials prefer to watch their favorite shows on streaming platforms more than any other demographic, and they’re even willing to pay for a premium service like Netflix or Amazon Prime Video if it means getting access to exclusive content.
If that weren’t enough evidence that we’re living in a new era of TV watching habits, consider this: In 2018 alone, Hulu plans on spending $2 billion on original programming; Netflix has already spent $13 billion since its founding in 1997; and Amazon Prime Video plans on spending another $5 billion this year alone–with plenty more where that came from too!
Streaming platforms have overtaken traditional television viewing and are now the most popular way to watch TV.
Millennials prefer to watch their favorite shows on streaming platforms more than any other demographic, which is why cable subscriptions are declining rapidly.
Research shows that millennials prefer to watch their favorite shows on streaming platforms more than any other demographic.
Millennials are the most likely demographic to use streaming platforms. In fact, more than half of millennials use streaming services at least once a week–compared with just 38% of all adults in general. And while this group may be more inclined to watch their favorite shows on demand (46%) than any other age group, they’re also quite comfortable watching on mobile devices: 44% prefer watching TV shows on these devices versus only 35% of all adults who do so regularly.
Cable subscriptions are declining rapidly and viewership has fallen since 2011.
The cable industry is in serious trouble. Over the past three years, subscriptions have fallen by over 2 million and viewership has dropped by 13 percent. Cable companies are losing subscribers, revenue and customers at an alarming rate as people abandon their traditional TV packages in favor of streaming platforms like Netflix or Hulu Plus. This shift has left cable providers scrambling for ways to stay relevant in an increasingly competitive landscape where consumers have more choices than ever before about how they watch their favorite shows–or whether they even want to do so at all.
Millennials also favor on-demand content over live programming.
This is due, in part, to the fact that millennials grew up watching streaming platforms like Netflix and Hulu. They have become accustomed to watching shows at their own pace and not having to wait for new episodes.
In addition, millennials prefer not missing out on the latest episodes of their favorite shows because they don’t want spoilers from other viewers or friends who may have watched ahead of them.
Streaming platforms have changed the way people consume TV content, especially millennials.
Streaming services such as Netflix and Amazon Prime Video are overtaking traditional television viewing habits, with a recent study showing that more than half of 18-35 year olds prefer streaming to cable subscriptions. The decline in cable subscriptions has been rapid since 2011 when they peaked at 104 million subscribers; now there are only about 88 million users nationwide. TV viewership has also fallen significantly over this period: Americans watched an average of 4 hours per day in 2011 compared with just 2 hours today.
Conclusion
The streaming platform revolution has been well documented. The rise of streaming platforms such as Netflix and Amazon Prime have changed the way people consume TV content, especially millennials. These platforms offer viewers the ability to watch their favorite shows whenever they want–even if it’s in between episodes of another show! This convenience is something traditional networks have struggled with as they try to keep up with changing consumer preferences. However, this trend may not last forever; some experts predict that traditional television networks will soon regain their dominance over streaming platforms due to sheer volume of available programming choices on each channel (as opposed to one or two options per genre). Will this happen anytime soon?
